![[Image] David Maxfield](../images/dmaxfield-main.png)
David Maxfield
At VitalSmarts, David has led a series of research projects on the role crucial conversations play in the healthcare industry and how they affect medical errors, employee retention, and patient satisfaction. David's latest research project, called Silence Fails, explores how the ongoing failure rate within enterprise projects is consistently linked to the avoidance of a few key crucial conversations.
Author and Award-Winning Teacher
David is the coauthor of The New York Times bestseller Influencer: The Power to Change Anything. A respected
academic, David has taught at Stanford University and the Marriott School of Management at Brigham Young University. Other
awards David has received include Motorola University's Distinguished Teaching Award and Stanford University's Dean's Award
for Innovative Industrial Education.